Easy-Do Parties Electrically

16 02 2008

Easy-Do Parties Electrically
by Marguerite Fenner, PG&E, 1960.
Originally uploaded by Paula Wirth

How does one achieve that “Relaxed Party-Giving Feeling”?

Live Better… Electrically!!!

Throwing parties is a breeze with this entertaining little cookbook, written by Marguerite Fenner, and published in 1960 by Milliken Publishing Company for PG&E’s Home Economics Department.

Although, if you look at this cover illustration, it is hard to determine whether Suzy Homemaker’s electric appliances are responsible for her carefree attitude, or because hubby/pool boy has been drafted into service preparing the froofy electric blender smoothies.

Try this tasty number — Fresh Pineapple Mint Splash!
1 cup diced fresh pineapple
3 oranges, peeled and cut
1/4 pound after-dinner mints
1/2 cup water
1 cup chipped ice

Put all ingredients except ice in container. Cover and liquefy at low speed. Add ice and run at high speed until ice is melted. If too thick, add more ice or water. Makes about 4 servings.

See more images from this cookbook…

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Let’s Eat Outdoors

15 01 2008

Milk Coolers for Outdoor Fun
Illustrator unknown
Originally uploaded by Paula Wirth

28 pages of Recipes and Ideas for Outdoor Eating

Enjoy recipes and ideas for picnics, barbecues, patio parties and camping in this circa 50s cook book.

Recipes include milk coolers from the American Dairy Association, cakes and spam cakes from Betty Crocker, flapjacks from Karo Syrup, Café Cuba with Nescafé from Nestlé, and Nippy Cheese Dip from McCormick-Schilling.

See more delectable dishes perfect for outdoor eating

For more vintage cooking selections, visit my Vintage Cookbooks flickr set or the Vintage Cookbooks flickr pool…





Meat in the Meal for Health Defense

12 01 2008

Meat in the Meal for Health Defense
Illustration by John Howard
Originally uploaded by Paula Wirth

Make the meat in your meals Moffat’s Manteca Fed Beef

Continuing with the theme of pleasing one’s husband through food, here’s another winning recipe book, Meat in the Meal for Health Defense, from 1942. The cookbook offers a range of thrifty recipes sure to make one’s man cheer.

Recipes include: Frankfurter Salad Bowl, Defense Scrapple, Bacon Waffles, Meat Stuffed Potatoes, and, of course, lots of steaks and chops, with generous proportions to please the men!!

This unique illustration (complete with flat, ribbon arms) was by John Howard (a Life magazine illustrator).

See the full cover illustration, including the happy male recipients of this meaty meal…

See more Dishes Men Like (from 1952)…

And a message from the National Live Stock and Meat Board

For more vintage cookbooks and recipes, see the flickr group Vintage Cookbooks





10 Cakes Husbands Like Best

12 01 2008

10 Cakes Husbands Like Best
Originally uploaded by Paula Wirth

From Spry’s Recipe Round-Up!

Spry Vegetable Shortening (an early competitor to Crisco and marketed by the Lever Brothers), sponsored a series of radio programs (30s-50s) called “Aunt Jenny’s Real Life Stories,” ending each show with a recipe (featuring Spry as a primary ingredient, of course!)

I’ve found several cookbooks and advertisements extolling the virtues of Spry, including this delightful recipe book, 10 Cakes Husbands Like Best, with a message from Aunt Jenny inside.

More about Aunt Jenny

And about Aunt Jenny’s Real Life Stories

For more vintage cakes, see the flickr pool Birthday Cakes of the Past.





You like them Fresh? So do I!

20 11 2007


You like them Fresh? So do I!
Camels advertisement
Game & Gossip
, 1932
Originally uploaded by Paula Wirth

Smoke a FRESH Cigarette!

Nurses everywhere recommend smoking!!

From the back page of a 1932 Game and Gossip Magazine:

She knows by a grateful throat’s testimony what a relief this smooth, cool, slow-burning fresh cigarette means to sensitive membrane.

Experience more fresh cigarettes from RJ Reynolds…

For more cough-free, minty fresh vintage tobacco advertising, signs and packaging, see my Vintage Smoking flickr set, or join us at the Smooth Smoke Slogans that “Satisfy” [VINTAGE] pool…

(Paula’s bad habit is collecting and spending too much time on flickr, not smoking…)