Inside the Hottest Towns in the U.S.A.

5 11 2007


Inside the Hottest Towns in the U.S.A.
Inside Magazine, March 1958.
Originally uploaded by Paula Wirth

This itty bitty little magazine is sure to warm the heart (or elsewhere) of warm-blooded men everywhere (or at least it was intended to, back in the 50s). Men’s magazines sure have changed over the years. What is considered “Sensational” certainly has!

Check out some of the vintage advertisements for Stag movies, books, photos, viewers and other assorted attractions.

In case you are wondering, the “Hottest Towns” featured are: Miami (hot climate, hot times), Puerto Rico (seamen’s paradise), Los Angeles (stars, strippers, and sex), Havana (city of chips and chippies), New Orleans (the most wicked of them all), Baltimore (where statesmen stay), and New York (big city, big times).

The art director on this fine little publication is Jack Newman. Picture editor is Harold Asher. No illustrator names are mentioned. How scandalous! See more

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Getting Your Answers at Electronic Speed!

3 11 2007


Getting Your Answers at Electronic Speed!
Originally uploaded by Paula Wirth

In honor of the 10th Annual Vintage Computer Festival, here in Mountain View, CA, here’s a vintage ad from 1949 for the IBM Electronic Calculator, AKA the IBM Card-Programmed Calculator (CPC).

This beast was the first digital computer in the space program and was instrumental in the development of the U.S. Army Redstone missile.

Read more about the IBM 604 Electronic Calculating Punch

For more exciting computer-related manufacturing of the past, see this list of International Business Machines products.

For more great electronics ads, see the I Love My Electric Appliance! flickr pool…





The Largest Electric Sign Ever Built?

2 10 2007


I Want Kellogg’s!!
Originally uploaded by Paula Wirth

Now, I wonder how this sign compares to the electric signs of today.

From The Saturday Evening Post, August 17, 1912:

“The above photograph shows the monster Kellog Toasted Corn Flake electric sign on the top of the Mecca Building, at 48th and Broadway, NY.

This sign is 106 ft. wide and 80 ft. high—the letter “K” in Kellogg’s is 66 ft. high—the boy’s head and the package are 40 feet high.

Eighty tons of structural iron were required for the frame work, making necessary six mammoth trusses to distribute the weight and wind stress over the building.

A mechanical device changes the boy’s face and the heading. When he cries the heading reads “I want Kellogg’s.” He then smiles and the heading reads “I got Kellogg’s.” The sign portrays a true story told in millions of homes daily.”

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Thanks to Mamluke, I have found out that the building has a very rich history, and has now been turned into more (offensive, IMHO) condos.

Also, The NY Times has a fab article which discusses the changes in signage over time, commenting on a current sign “three basketball courts” in size.

Here’s a 1937 photo (from Lileks) of the same billboard structure, with “Four Roses” instead of Kellogg’s. Note that by 1940, it was “Available.” Other advertisers included Maxwell House, Chevrolet, Braniff and Sony.

More history of the building before its demise…





The Lennox Furnace Company

28 09 2007


Lennox Aire-Flo Heating
Illustrated by Dave Mink
Originally uploaded by Paula Wirth

I found a set of 1950s brochures and correspondence from the Lennox Furnace Company, “The World’s Largest Manufacturers and Engineers of Warm Air Heating Systems.” Great illustrations, but the folks seem just a tad too excited about their new heating, don’t ya think?

Nowadays, I think that level of excitement is restricted to people who can actually afford to buy a home in the Bay area.

I will be uploading many more illustrated brochures related to housing in the near future.

View all the Lennox Furnace Company Brochures