Easy-Do Parties Electrically

16 02 2008

Easy-Do Parties Electrically
by Marguerite Fenner, PG&E, 1960.
Originally uploaded by Paula Wirth

How does one achieve that “Relaxed Party-Giving Feeling”?

Live Better… Electrically!!!

Throwing parties is a breeze with this entertaining little cookbook, written by Marguerite Fenner, and published in 1960 by Milliken Publishing Company for PG&E’s Home Economics Department.

Although, if you look at this cover illustration, it is hard to determine whether Suzy Homemaker’s electric appliances are responsible for her carefree attitude, or because hubby/pool boy has been drafted into service preparing the froofy electric blender smoothies.

Try this tasty number — Fresh Pineapple Mint Splash!
1 cup diced fresh pineapple
3 oranges, peeled and cut
1/4 pound after-dinner mints
1/2 cup water
1 cup chipped ice

Put all ingredients except ice in container. Cover and liquefy at low speed. Add ice and run at high speed until ice is melted. If too thick, add more ice or water. Makes about 4 servings.

See more images from this cookbook…





Whether you give ’em or get ’em this Christmas

25 12 2007

Weller Power Tools Advertisement
Popular Mechanics, Dec. 1960
Originally uploaded by Paula Wirth

There’s real excitement in Power Tools!

I hope you all get what you want this Christmas, and that your holiday is merry and bright!! This guy seems a bit too pleased about his power tool, I dare say. Love dad and son’s matching plaid robes, to be certain!! And no tree is complete without covering every inch of green with shiny silver tinsel, eh?

Merry Christmas and Happy New Year!!

Need a “Real Man’s” gift? Check out more Christmas magazine ads from Popular Science and Popular Mechanics…

For more vintage Christmas goodness, check out my ‘Tis the Season set (full of ads, cards and covers), or the Vintage Christmas: 1945-1970 flickr pool!





Deliciously Different

23 11 2007


Deliciously Different
1967 Cinzano advertisement
Originally uploaded by Paula Wirth

Experience an exciting new taste from Cinzano, advertised in The Illustrated London News, Christmas Number 1967.

The unitards and hairdos in this advertisement are certainly “deliciously different.”

Check out a few other fabulous Cinzano ads:

For more vintage alcohol advertisements, visit the Beer and Booze: A Damn Fine Product pool…





You like them Fresh? So do I!

20 11 2007


You like them Fresh? So do I!
Camels advertisement
Game & Gossip
, 1932
Originally uploaded by Paula Wirth

Smoke a FRESH Cigarette!

Nurses everywhere recommend smoking!!

From the back page of a 1932 Game and Gossip Magazine:

She knows by a grateful throat’s testimony what a relief this smooth, cool, slow-burning fresh cigarette means to sensitive membrane.

Experience more fresh cigarettes from RJ Reynolds…

For more cough-free, minty fresh vintage tobacco advertising, signs and packaging, see my Vintage Smoking flickr set, or join us at the Smooth Smoke Slogans that “Satisfy” [VINTAGE] pool…

(Paula’s bad habit is collecting and spending too much time on flickr, not smoking…)





YOU Are in Demand if You Can Draw!

14 11 2007


YOU Are in Demand if You Can Draw!
Modern Romances, Nov. 1949.
Originally uploaded by Paula Wirth

Make money with your brush and pen!

If you like to Draw, Sketch, or Paint, write for Talent Test. No Fee!

To read (and believe) these magazine advertisements, there is certainly no job more profitable than being an artist.

Tell it to my bank account, eh?

For more ephemera extolling the virtues of the artist’s life and work, see “So, you wanna be an artist?

See even more opportunities for rewarding employment in the Success By Mail flickr group…





Beware of Intimate Neglect

12 11 2007


Beware of Intimate Neglect
Lysol advertisement
Modern Romances, Nov. 1949
Originally uploaded by Paula Wirth

Too Late to Cry Out in Anguish!
Beware the one intimate neglect that can engulf you in marital grief

Those of you who use Lysol disinfectant to clean germs in your bathroom, may be surprised to hear that Lysol was once marketed as a feminine hygiene product. According to Devices and Desires: A History of Contraceptives in America, before contraceptives were readily available, many advertisers took advantage of women’s fears by offering up feminine hygiene products that could kill off “germs” (a euphemism for sperm) while “safeguarding her daintiness” (battling odor).

A woman who used Lysol to insure her personal daintiness was sure to be sweet and fresh, charming, desirable and confident. However, dire consequences awaited the woman who failed to insure her personal cleanliness.

See more Lysol feminine hygiene ads…

Read more about Lysol and other early products used for contraception





I Turned My Marriage Into a Success…

25 10 2007


I Turned My Marriage Into a Success…
Profitable Hobbies Magazine, 1951.
Originally uploaded by Paula Wirth

… and Now I Have Other Good Things Besides!

If only it were all so easy as that, eh?

Then again, I’ve never had the joy of married bliss, successful or otherwise. And I’m currently looking for employment that doesn’t include sales of Bob-Art Greetings, as much as I too, like “nice things.”

Vintage Advertisement from Profitable Hobbies magazine, September 1951. See the full advertisement

For other vintage Success by Mail advertisements, visit the Success by Mail flickr group.