Meat in the Meal for Health Defense

12 01 2008

Meat in the Meal for Health Defense
Illustration by John Howard
Originally uploaded by Paula Wirth

Make the meat in your meals Moffat’s Manteca Fed Beef

Continuing with the theme of pleasing one’s husband through food, here’s another winning recipe book, Meat in the Meal for Health Defense, from 1942. The cookbook offers a range of thrifty recipes sure to make one’s man cheer.

Recipes include: Frankfurter Salad Bowl, Defense Scrapple, Bacon Waffles, Meat Stuffed Potatoes, and, of course, lots of steaks and chops, with generous proportions to please the men!!

This unique illustration (complete with flat, ribbon arms) was by John Howard (a Life magazine illustrator).

See the full cover illustration, including the happy male recipients of this meaty meal…

See more Dishes Men Like (from 1952)…

And a message from the National Live Stock and Meat Board

For more vintage cookbooks and recipes, see the flickr group Vintage Cookbooks





Beware of Intimate Neglect

12 11 2007


Beware of Intimate Neglect
Lysol advertisement
Modern Romances, Nov. 1949
Originally uploaded by Paula Wirth

Too Late to Cry Out in Anguish!
Beware the one intimate neglect that can engulf you in marital grief

Those of you who use Lysol disinfectant to clean germs in your bathroom, may be surprised to hear that Lysol was once marketed as a feminine hygiene product. According to Devices and Desires: A History of Contraceptives in America, before contraceptives were readily available, many advertisers took advantage of women’s fears by offering up feminine hygiene products that could kill off “germs” (a euphemism for sperm) while “safeguarding her daintiness” (battling odor).

A woman who used Lysol to insure her personal daintiness was sure to be sweet and fresh, charming, desirable and confident. However, dire consequences awaited the woman who failed to insure her personal cleanliness.

See more Lysol feminine hygiene ads…

Read more about Lysol and other early products used for contraception