The New Era Potato Chips
Originally uploaded by Paula Wirth
Feast Without Fear!! Back in the 30s, The New Era came out with this great new health food―Potato Chips, in a can!! Back when “Scientifically Processed” meant better.
On the back:
Science Says… “The Alkaline Side is the Healthy Side.”
New Era Potato Chips and partially starch dextrinized and therefore more readily digested… Chemical analyses have proven NEW ERA Potato Chips to be a highly concentrated energy producing food, 95% digestible and of greater alkalinity than even fresh raw potatoes.
Their product must be healthy, just look at all those slim, active silhouettes horseriding, fishing, golfing, sledding, swimming, playing tennis, and skiing!
Found this can of scientific wonder at Urban Ore (the ultimate in complete recycling and thrift, located in Berkeley, CA).
See a fabulous photo of a New Era ad on a barn silo, by loungelistener…
Read an interesting history-packed article on Snack foods and pop, Detroit style…
