Easy-Do Parties Electrically

Easy-Do Parties Electrically
by Marguerite Fenner, PG&E, 1960.
Originally uploaded by Paula Wirth

How does one achieve that “Relaxed Party-Giving Feeling”?

Live Better… Electrically!!!

Throwing parties is a breeze with this entertaining little cookbook, written by Marguerite Fenner, and published in 1960 by Milliken Publishing Company for PG&E’s Home Economics Department.

Although, if you look at this cover illustration, it is hard to determine whether Suzy Homemaker’s electric appliances are responsible for her carefree attitude, or because hubby/pool boy has been drafted into service preparing the froofy electric blender smoothies.

Try this tasty number — Fresh Pineapple Mint Splash!
1 cup diced fresh pineapple
3 oranges, peeled and cut
1/4 pound after-dinner mints
1/2 cup water
1 cup chipped ice

Put all ingredients except ice in container. Cover and liquefy at low speed. Add ice and run at high speed until ice is melted. If too thick, add more ice or water. Makes about 4 servings.

See more images from this cookbook…

Whether you give ‘em or get ‘em this Christmas

Weller Power Tools Advertisement
Popular Mechanics, Dec. 1960
Originally uploaded by Paula Wirth

There’s real excitement in Power Tools!

I hope you all get what you want this Christmas, and that your holiday is merry and bright!! This guy seems a bit too pleased about his power tool, I dare say. Love dad and son’s matching plaid robes, to be certain!! And no tree is complete without covering every inch of green with shiny silver tinsel, eh?

Merry Christmas and Happy New Year!!

Need a “Real Man’s” gift? Check out more Christmas magazine ads from Popular Science and Popular Mechanics…

For more vintage Christmas goodness, check out my ‘Tis the Season set (full of ads, cards and covers), or the Vintage Christmas: 1945-1970 flickr pool!

Deliciously Different

Deliciously Different
1967 Cinzano advertisement
Originally uploaded by Paula Wirth

Experience an exciting new taste from Cinzano, advertised in The Illustrated London News, Christmas Number 1967.

The unitards and hairdos in this advertisement are certainly “deliciously different.”

Check out a few other fabulous Cinzano ads:

• Three 60s ads (from el estratografico)
• A 1960s devil girl (from awonderfultreat)
• A gorgeous 1954 illustration by René Gruau (from agent lee)

For more vintage alcohol advertisements, visit the Beer and Booze: A Damn Fine Product pool…

You like them Fresh? So do I!

You like them Fresh? So do I!
Camels advertisement
Game & Gossip, 1932
Originally uploaded by Paula Wirth

Smoke a FRESH Cigarette!

Nurses everywhere recommend smoking!!

From the back page of a 1932 Game and Gossip Magazine:

She knows by a grateful throat’s testimony what a relief this smooth, cool, slow-burning fresh cigarette means to sensitive membrane.

Experience more fresh cigarettes from RJ Reynolds…

For more cough-free, minty fresh vintage tobacco advertising, signs and packaging, see my Vintage Smoking flickr set, or join us at the Smooth Smoke Slogans that “Satisfy” [VINTAGE] pool…

(Paula’s bad habit is collecting and spending too much time on flickr, not smoking…)

YOU Are in Demand if You Can Draw!

YOU Are in Demand if You Can Draw!
Modern Romances, Nov. 1949.
Originally uploaded by Paula Wirth

Make money with your brush and pen!

If you like to Draw, Sketch, or Paint, write for Talent Test. No Fee!

To read (and believe) these magazine advertisements, there is certainly no job more profitable than being an artist.

Tell it to my bank account, eh?

For more ephemera extolling the virtues of the artist’s life and work, see “So, you wanna be an artist?“

See even more opportunities for rewarding employment in the Success By Mail flickr group…

Beware of Intimate Neglect

Beware of Intimate Neglect
Lysol advertisement
Modern Romances, Nov. 1949
Originally uploaded by Paula Wirth

Too Late to Cry Out in Anguish!
Beware the one intimate neglect that can engulf you in marital grief

Those of you who use Lysol disinfectant to clean germs in your bathroom, may be surprised to hear that Lysol was once marketed as a feminine hygiene product. According to Devices and Desires: A History of Contraceptives in America, before contraceptives were readily available, many advertisers took advantage of women’s fears by offering up feminine hygiene products that could kill off “germs” (a euphemism for sperm) while “safeguarding her daintiness” (battling odor).

A woman who used Lysol to insure her personal daintiness was sure to be sweet and fresh, charming, desirable and confident. However, dire consequences awaited the woman who failed to insure her personal cleanliness.

See more Lysol feminine hygiene ads…

Read more about Lysol and other early products used for contraception…

I Turned My Marriage Into a Success…

I Turned My Marriage Into a Success…
Profitable Hobbies Magazine, 1951.
Originally uploaded by Paula Wirth

… and Now I Have Other Good Things Besides!

If only it were all so easy as that, eh?

Then again, I’ve never had the joy of married bliss, successful or otherwise. And I’m currently looking for employment that doesn’t include sales of Bob-Art Greetings, as much as I too, like “nice things.”

Vintage Advertisement from Profitable Hobbies magazine, September 1951. See the full advertisement…

For other vintage Success by Mail advertisements, visit the Success by Mail flickr group.

Rocket to a new high with WARD!

Rocket to a new high with WARD!
Originally uploaded by Paula Wirth

No stranger to sexually suggestive advertisements, I was nevertheless almost shocked by the audacity of this one. No subtlety lost on this particular ad campaign, I dare say.

Advertisement for The Ward Products Corp. from Radio & Television News, September 1953.

Check her out (full-size) in all her glory!

For more contemporary, but equally scintillating Ward-related illustration, check out Ward-O-Matic (no relation to Ward Products Corp.).

Doubles Your Protection in Wet Weather

Doubles your protection
Originally uploaded by Paula Wirth

On a rainy Monday morning, nothing brightens the spirit like a Mother-daughter combo wearing their matching polka dot rainwear!

This photo illustration for General Tire appeared in a 1951 Newsweek magazine.

Rainwear is designed by Lawrence of London.

More General Tire ads…
 
 
 

Be Happy – Go Lucky!

Be Happy – Go Lucky!
Originally uploaded by Paula Wirth

Though I don’t smoke, I am fascinated by vintage cigarette and tobacco advertising. These Lucky Strike ads, from 1951 Newsweek magazines, offer a blend of poetry, patriotism, military, sex and sports references to promote tobacco products to the masses. Check out the face on that dame!!

For more stellar examples of the history of cigarette advertising ephemera, please visit the Smooth Smoke Slogans that “Satisfy” group…